What Are the 4 Basics of Skincare?
With new beauty trends and viral self-care hacks popping up every day, it can be hard to know what actually works when it comes to skincare and what’s not worth your time. Over-complicated routines and 15-minute rituals are not only unnecessary, but they may end up harming and irritating the skin.
To help you navigate what is actually worth doing when it comes to your daily skincare, here are the 4 basics of skincare.
- Clean
- Tone
- Actives
- Hydrate
Effective skincare should not be complicated. Read below to find out the simple and effective 4-step skincare routine that has everything the skin needs to look its best!
The Basics of Skincare
Before we get into the actual steps every skincare routine should have lets unpack some of the basics of skincare.
Skincare means just that: products that actually care for your skin. Too many products on the market contain fragrances, dyes, PEGs, parabens, phylates, silicons, and other synthetic ingredients.
Check out our Banned Ingredients list here.
We believe that the best way to care for the skin is with thoughtfully selected ingredients transformed into unique formulas using real science to truly care for your skin with the best that nature has to offer.
Step 1: Clean the Skin
Every skincare routine, whether morning or night, needs to start with clean skin.
You should never apply any skincare products without first properly cleansing the skin; otherwise, you can risk breakouts, dry or oily skin, and blackheads.
With the right products, cleaning the skin should take less than 2 min without irritation or loss of eyelashes.
So ditch the 4-2-4 rule and say goodbye to cotton pads and greasy cleansers, and follow this quick and easy cleansing routine that will take you less than two minutes.
1. Clean the Skin and Remove Makeup
Most makeup removers are overly oily formulas that irritate the skin and don’t work effectively. These greasy products require multiple applications and several cotton pads to remove makeup and mascara.
Everyone knows the feeling of losing eyelashes from a simple makeup cleanse.
Our unique Everyday Cleanser and Makeup Remover is an incredible formula that will instantly break down makeup and clean the skin in one easy step. No more lost eyelashes, cotton pads, or that greasy feeling. Remove your makeup in just 30 seconds with this incredible formula.
2. Double Cleanse
Once you’ve removed your makeup, use our Foaming Cleanser to thoroughly clean your skin of any remaining impurities and environmental buildup.
This thoughtfully designed formula is the perfect second step in your double cleansing routine.
3. Exfoliate
Every two to three days, you should exfoliate the skin to gently buff away dead skin cells, excess oils, and impurities. A truly natural scrub should work by physically exfoliating the skin instead of chemically stripping it away.
Our Exfoliating Scrub feels like a facial in a tube! It works to gently exfoliate without disrupting the skin’s natural barrier.
The last step of the skin cleansing routine should be to tone the skin, which brings us to the next part of skincare basics:
Step 2: Tone the Skin
Toning the skin before applying actives or moisturizers not only removes water particles from the skin, but it also helps balance the face. This is an essential step in prepping the skin to help better absorb the next products.
We suggest to avoid alcohol based toners as they may dry the skin.
Our Face Toner is an alcohol-free formula made with organic chamomile using a state of the art distillation process.
Step 3: Apply Actives
Once you’ve cleaned and prepped the skin, you are now ready to apply targeted care through high-concentration actives.
In the morning, use our #1 Best Selling Vitamin C Serum to brighten the look of the skin, reduce the appearance of discoloration, and help protect against free radicals for a visibly radiant, healthy-looking complexion.
This incredible product uses 12 powerful plant botanicals as well as a stabilized vitamin C to become a lightweight and antioxidant-rich formula. This is an incredible anti-aging product you can use day and night!
At nighttime, we also recommend using our Natural Retinol.
Unlike traditional synthetic retinol products that can irritate the skin and cause redness or what is known as the “retinol burn,” our retinol is a gentle and natural formula. Thanks to thoughtfully selected ingredients like bakuchiol and alfalfa, as well as edelweiss extract, mango, chia, and carrot seed oil, this is an antioxidant-rich formula that helps reduce the appearance of dark spots for a visibly firmer, more youthful-looking complexion.
Step 4: Moisturize and Hydrate the Skin
The final step in any skincare routine should be to moisturize the skin. Helping keep the skin hydrated is an essential way to help improve the look of firmness and elasticity, as well as the appearance of fine lines, for a smoother, more glowing look.
We have expertly formulated several moisturizers and balms for all skin types to keep the skin hydrated all day or deeply nourish all night.
Day and Night Cream | Dry and Normal Skin Types
Day and Night Cream | Oily and Sensitive Skin Types
Skincare should not be complicated. Follow these 4 basic skincare steps to achieve clean, nourished, and hydrated skin that looks glowing and beautiful!